Good afternoon shoppers,
I am not going to lie, I am deeply inspired by Italian Fashion. How many of you have traveled to Italy? How many of you are in awe by the Italians and their fashion sense? A shopping day in Florence makes me want to sip delicious vino and people watch for at least 2 hours! It’s only then after I have seen the Italian fashion vision so clear in my mind – is when one MUST go shopping. Shopping Italian fashions is a dream! “It’s a kind of street theatre, there is an element of posing.” It’s a way to see and be seen to fare la bella figura, to make a good impression or cut a dash is fundamental to the Italian image. It’s certainly true that the Made in Italy label is still sought after worldwide, particularly in the past two decades. And in Italy it is something that is extremely connected to society − people don’t just do it for the money, they do it because they love it” (BBC Culture – What Makes Italy So Stylish).
Did you know Victoria BC carries Italian made fashion? Below is an interview with the owner Katerina and her fabulous Italian boutique called Domani Fashion.
1. Tell us a little about Domani Fashion Boutique? What is your boutique best known for?
Domani Fashion emphasizes on trend and style. We introduce labels through selection of fabrics, colours & designs. Most of our lines suit all ages and all different kinds of body types.
2. How do you go about sourcing different designs and products?
I (Katerina), travel to Italy and select specific collections for every upcoming season, choosing the best of fabrics and designs. It is a lot of fun and it can also be a challenging job.
3. When did you become interested in fashion?
Fashion is kind of an art and a way to express yourself. I think it all applies for willing to help my clientele in choosing the best and right outfit for any occasion. It is important that my clients leave feeling fabulous. Looks and how you feel is important, to find a good balance and have help with some knowledge. When you look good, you feel good. That’s why some women need a consultation from a fashion adviser.
4. What is the best selling item in your boutique?
Tops and sweaters go very fast because to add a fresh piece from a new season collection is a must!!! Then there is always women who by the whole outfit or even a new wardrobe and of course add jewelry accessories to finish a look.
5. What’s next for Domani Fashion Boutique?
To grow and find new venues!
Domani Fashion Boutique
614 Trounce Alley, Victoria BC
7. Hours: Monday to Saturday: 9:30-5:30 PM / Sunday: 12:00-5:00 PM
8. Price range? $$-$$$
9. Size range? Up to size 12